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Mencherz / 3D promotional animation / Behind the process

A dark corridor.
An unexpected roll.

A Dracula-themed reveal for a custom dice set in Mencherz. The storyboard turns a product introduction into a short journey through a red-lit castle.

Project
Mencherz
Tools
Blender & After Effects
Format
19 seconds · 3D motion
Roll with Dracula — final animation poster
From the finished animation. Explore the storyboard and process below.
01 / The brief

Give the dice
a world of their own.

This promotional animation introduces a custom dice set for the Mencherz mobile game. The existing dice assets became the focus of a Dracula-inspired setting, with the work centered on presentation, animation, atmosphere, and compositing.

The concept places the reveal at the end of a journey. A stone corridor, red light, bats, and a coffin establish the theme before the dice take center stage.

02 / Storyboard · Part one

Build anticipation
with the camera.

The first storyboard sheet plans a route through the castle. The camera enters an arched corridor, travels forward, and turns right into a hallway. Red illumination ties the spaces together.

Bats fly toward the camera, with a drawn note proposing a bat striking it. This interruption adds a sudden beat before the approach to the final room.

First storyboard sheet: arched stone corridors, red lighting, a right turn, and bats flying toward the camera.
Storyboard 01 — setting the atmosphere and planning the camera path. Select the image to view the full-size board.
03 / Storyboard · Part two

Open the coffin.
Reveal the product.

The second sheet brings the camera toward a coffin. Its lid opens to reveal the die, which moves forward, grows in the frame, and rotates so the product becomes the focal point.

The final drawn panel proposes a stylized blood effect pouring down the screen. These boards document the planned sequence, from the first approach to the closing visual effect.

Second storyboard sheet: the camera approaches a coffin, its lid opens, a die moves forward, and a red liquid effect descends.
Storyboard 02 — the coffin opening, dice reveal, and proposed closing effect. Select the image to view the full-size board.
04 / Production

Atmosphere meets
product motion.

The project combines Blender and After Effects. The 3D setting and animated presentation give the existing dice a themed context, while compositing brings the visual elements together.

The storyboard makes the intended shift in attention clear: first the environment, then the coffin, and finally the dice. The finished animation below is the final reference for how that plan translated into motion.

05 / Final animation

The finished
piece.

Watch the final 19-second animation.

Watch on Aparat